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Bob grew up in a culturally homogenous small town and moved to a culturally homogenous big city for opportunity as a young man. He loves his culture and got a big dose in both places. Now, he also enjoys a high standard of living.

Then his city's demographics changed and its homogenous culture disappeared. Cultural norms from the city spread back to the small towns via media as well. Bob now faces a trade off he didn't before: if he wants to keep his dosage of culture high he would have to leave the city and its economic opportunities.

His life has gotten worse, no?

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